Starting with a brand strategy workshop, we helped two-man team, Andrew Thomas Electrical, work through their brand values and what they stand for, to come up with the driving brand idea that these ‘are not your average tradies’. These professional electricians, Andrew Ponza and Thomas Seymour, turn up on time and are transparent and helpful in all their dealings with clients.
We developed a flexible brand Identity system, allowing different variations of the brandmark to be used on different communication touchpoints.
While the simple yet high-end and modern black and white brand development was designed to set these electricians apart from the competition.