Collectus – Graphic Design Studio Melbourne - Brand & Logo Design

journal

Yeah, this quote made me laugh! While it might just be a simple play on words, it also made me think about how some clients like to skip the creative concept process altogether and run straight with what they are thinking for their brand direction.

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It’s a new year, summer is here and you’ve come to work feeling refreshed but lacking a bit of motivation. Well maybe you brand needs a refresh? New year, new brand, I say.

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Sarah Lawrey

You want to find a designer that understands what you are after and won’t let their ego get in the way of what you want.

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Sarah Lawrey

Brand rollout is an exciting stage and where you get to see your brand come to life. Now you really see how your brand works across multiple touchpoints and where you can see the consistency of your brand coming into action.

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Sarah Lawrey

Whether your company is big or small, brand guidelines are an essential document for keeping your brand consistent.

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Sarah Lawrey

So you’ve chosen the preferred concept direction for your brand (yay!) and are keen to now roll out all your bits and pieces like business cards and promo items. But what if you’ve got some minor feedback you’d like to discuss?

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Sarah Lawrey

Your logo is not your brand. Your brand is actually about much more than just a logo. It’s about all the visible and even invisible elements around the interactions with your company.

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Sarah Lawrey