Brand rollout is an exciting stage where you get to see your brand come to life. Now you really see how your brand works across multiple touchpoints and where you can see the consistency of your brand coming into action.
While you might see some sample collateral items throughout the concept and refinement stage, the brand rollout stage is where all the specific touchpoints come to fruition.
Have a plan for implementation
Whether you are a small business or a larger company, it pays to start with an implementation plan detailing your full list of requirements. Items that might be on your to-do list can be anywhere as small as business cards to a full e-commerce website. For instance, if you are a cosmetics company it will be all the SKUs you need for your packaging, any point of sale material as well as stationery and a full website with online shop. If you are a florist, you may only need business cards, stickers for your bouquet wrapping, logo files for social media and a basic website to suit your needs.
Stepping it out
You may like to step out which items you need to get the business up and running, and which items can be completed later on, into a stage 1 (high priority) and stage 2 (lower priority) approach. This will also allow your designers to prioritise how quickly they need to get each item to you.
Your designer will help you with timeframes for completion of each item and can even manage the production of things like printing, web development and other suppliers. You’ll need to allow a longer lead-time for a website as opposed to getting business cards printed.
Not quite sure what you need?
Your designer should encourage you to write down a list of what you might need or invite you to sit down and discuss some ideas with them, before providing you with an implementation plan. If you aren’t quite sure what items you may need, definitely speak to your designer for help with this, as they will be happy to help you work out your requirements and things you may not have thought of.
Creating your content
Ideally you would also employ your designer to develop all of the copy and imagery for you. In fact, if your brand guidelines outline a specific image style, your brand designer may have recommended that a unique photography shoot be undertaken in an effort to achieve this style or help you to source a particular style of images. Your designer will probably also engage a copywriter to help you achieve that exact tone of voice that you are after, so copywriting your messages can be something that your designer can manage if you aren’t sure where to start.
Once your collateral is all up and running, you’ll no doubt be glad to see your brand out in the open looking amazing and kicking goals for your business.
If you’d like to talk through your approach to a brand project, just send me an email here.