Collectus – Graphic Design Studio Melbourne - Brand & Logo Design

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Journal 8 Why concepts are so important Yeah, this quote made me laugh! While it might just be a simple play on words, it also made me think about how some clients like to skip the creative concept process altogether and run straight with what they are thinking for their brand direction. Great clients I’ve worked with have briefed in their thinking, allowing us to come up with several concepts (usually around 3 different directions), which not only speak to the brief and vision the client has but may focus on slightly different aspects of the brief, that the client hasn’t thought of. Providing this choice of concept directions for the client, not only adds valuable design thinking to the visual outcome but also draws on the designer’s

Yeah, this quote made me laugh! While it might just be a simple play on words, it also made me think about how some clients like to skip the creative concept process altogether and run straight with what they are thinking for their brand direction.

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BrandingSarah LawreyBrand