Collectus – Graphic Design Studio Melbourne - Brand & Logo Design

journal

Posts by Sarah Lawrey
Journal 15 Some other c-words to focus on right now. March 2020 Many of us may feel overwhelmed and overloaded by the news of the Coronavirus/CORVID-19 and are struggling to navigate this new normal. Instead of adding to the C-word noise, I wanted to share some alternatives for you to find a little respite. Be it cooking, crochet, cardio or cats, for me, I find it can be helpful to get back in touch with everyday things to keep our minds busy and happy. Here's how... Cook Now’s the time to dust of the old cookbooks and have a go at creating wholesome and nutritious food that not only makes you feel good, but gives you something active to do. I made a delicious lentil soup the other day and couldn’t have been more pleased w

No, not that c-word, the other one that is on everyone’s lips and mind at the moment. Coronavirus/CORVID-19. Yep, that one.


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Sarah Lawrey
Journal 14 Building a great culture with brand values October 2019 Cultivating your company culture through a strong vision and clear brand values can make for the best platform on which to build a really great culture.  It’s true that understanding your brand values and taking your team through how to live their work lives aligned to these values can allow everyone to be working on the same page.  I’ve found that not only is this something that I’ve been asked about various workplaces, but I would often ask myself when going for a new job. You don’t need to spend a long time with someone to get a sense of what the work culture is like. That’s if that employee is truly aligned with the company vision and brand values. Brand values can inspire and motivate your team to achieve their KPIs, professional goals and aspirations. And they can bring everyone together with a shared vision and sense of belonging. When you belong to a team with a great culture, you fe

Cultivating your company culture through a strong vision and clear brand values can make for the best platform on which to build a really great culture. 


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Sarah Lawrey
Journal 13 How to get organised. August 2019 5 tools for keeping on track with time management So last week wasn’t an ideal week for me. It’s been a killer. I’ve had back-to-back meetings, meaning that I don’t sit down to actually work until 5pm; constant deadlines galore; and no downtime. Literally plugging away on my laptop at work, during lunchtime at the cafe and even at home on the couch in the evening. Not great for that work/life balance thing and I’m determined to find more time for breaks, lunchtime walks and my own headspace this week. So this got me thinking about how I can be more organised and keep things on track too. There are a few tools that I’ve found useful over the years, and it's a reminder to keep coming back to these when you are busy, to make sure nothing has been forgotten.

5 tools for keeping on track with time management. How to turn a killer week into calm and efficiency.

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Sarah Lawrey
Journal 10 How to write a creative brief May 2019 Great branding projects start with a clear creative brief. It’s the first thing any designer will ask – do you have a brief? A written brief helps with getting your thoughts down on paper and sharing them with your designer. It allows your designer to understand your business and where you want to take it, as well as prompting any questions or discussion about what might be missing. It allows your designer to understand where you are at in your branding process and to determine where they can help you. Of course, any written brief is also followed up with a discussion to clear up any uncertainty or to confirm any directions you have in mind. Meeting in person also helps your design

Great branding projects start with a clear creative brief. It’s the first thing any designer will ask.

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Sarah Lawrey
Journal 09 Losing focus on your work/life balance? We all lose focus on the balance of our working and personal lives from time to time. When your job gets busy it can seem to take over any downtime you might try to carve out for yourself.   I know when things get busy for me, it seems like I’m working all hours, and any so-called balance is all out of whack. Here are a few tips I’ve gathered from some awesome small biz owners as well as what I’ve tried to do over the years. 1. Try to keep work at work With all the technology now to communicate at any time of the day or night, this is a really hard one to do. But to keep the balance I would really recommend not bringing work home if you can help it at all. Now somet

We all lose focus on the balance of our working and personal lives from time to time. When your job gets busy it can seem to take over any downtime you might try to carve out for yourself.

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Sarah Lawrey
Journal 8 Why concepts are so important Yeah, this quote made me laugh! While it might just be a simple play on words, it also made me think about how some clients like to skip the creative concept process altogether and run straight with what they are thinking for their brand direction. Great clients I’ve worked with have briefed in their thinking, allowing us to come up with several concepts (usually around 3 different directions), which not only speak to the brief and vision the client has but may focus on slightly different aspects of the brief, that the client hasn’t thought of. Providing this choice of concept directions for the client, not only adds valuable design thinking to the visual outcome but also draws on the designer’s

Yeah, this quote made me laugh! While it might just be a simple play on words, it also made me think about how some clients like to skip the creative concept process altogether and run straight with what they are thinking for their brand direction.

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BrandingSarah LawreyBrand
Journal 7 New year, new brand 5 top tips for refreshing your brand in 2019 It’s a new year, summer is here and you’ve come to work feeling refreshed but lacking a bit of motivation. Well, maybe your brand needs a refresh? New year, new brand, I say. If you are thinking about a fresh start for your brand, then you are in luck. I’ve got the 5 top tips for making sure your brand refresh gets off to a successful start in 2019. 1. Have a think about what your brand is all about. What does your brand stand for and what makes you different? Sometimes we need help from the outside to see what actually makes our brand tick, so consider talking to your suppliers, regular customers or key employees to find out what they think. If you need he

It’s a new year, summer is here and you’ve come to work feeling refreshed but lacking a bit of motivation. Well maybe your brand needs a refresh? New year, new brand, I say.

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Sarah Lawrey
Journal 6 How to pick a designer in 5 steps Finding the right designer can be hard to do, but choosing a designer and then finding out you aren’t getting what you wanted can be disappointing, putting a sour note on your whole project. You want to find a designer that understands what you are after and won’t let their ego get in the way of what you want. But at the same time, the designer is the expert and it’s worth listening to their point of view if they recommend something. 1. Find someone who listens to what you are after You want someone who understands your vision, but also guides you to the best outcome for your brand. Your designer needs to be on the same page as you. There is no point going through a branding process only to

You want to find a designer that understands what you are after and won’t let their ego get in the way of what you want.

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Sarah Lawrey