Collectus – Graphic Design Studio Melbourne - Brand & Logo Design

journal

Posts by Sarah Lawrey
Journal 05 Brand Rollout Brand rollout is an exciting stage  where you get to see your brand come to life. Now you really see how your brand works across multiple touchpoints and where you can see the consistency of your brand coming into action. While you might see some sample collateral items throughout the concept and refinement stage, the brand rollout stage is where all the specific touchpoints come to fruition. Have a plan for implementation Whether you are a small business or a larger c

Brand rollout is an exciting stage and where you get to see your brand come to life. Now you really see how your brand works across multiple touchpoints and where you can see the consistency of your brand coming into action.

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Sarah Lawrey
Journal 04 Brand Guidelines Whether your company is big or small, brand guidelines are an essential document for keeping your brand consistent. It’s usually a digital PDF that you can provide to your staff and suppliers outlining how to use your brand properly. Making all your touch-points across social media, advertising, stationery and other collateral all speak with the same visual language.   Consistency is key With all things brand, consistency is key to creating the right message to your audience. Afterall, your visual and written work all needs to look like its coming from the same company. Imagine someone has gone off on a tangent and recreated your logo in a different colour. Or is suddenly using a hot pink lipstick font for

Whether your company is big or small, brand guidelines are an essential document for keeping your brand consistent.

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Sarah Lawrey
Journal 03 Refining your brand direction So you’ve chosen the preferred concept direction for your brand (yay!) and are keen to now roll out all your bits and pieces like business cards and promo items. But what if you’ve got some minor feedback you’d like to discuss? Well... the design refinement stage is all about developing and extending the concept direction across various other collateral and tweaking how all the elements work together. In an ideal world the concept presentation would perfectly suit your needs and you’d have no feedback. Fingers crossed. But this is also a great point for discussing what feedback you might have on your selected direction and where designers make any minor refinements. It is, afterall, about collaborati

So you’ve chosen the preferred concept direction for your brand (yay!) and are keen to now roll out all your bits and pieces like business cards and promo items. But what if you’ve got some minor feedback you’d like to discuss?

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Sarah Lawrey
Journal 02 Creating the brand identity A logo is not a brand. Your brand is actually about much more than just a logo. It’s about all the visible and even invisible elements around the interactions with your company. Its how your staff talk to customers, what you say in social media and how you say it. It’s how all the visual elements come together to create the feeling that you want to resonate with your audience. Brand identity is where we bring the strategy to life. Which is why Stage 01: Brand Strategy is so pivotable to getting your brand right. If you haven’t determined who you are and what you stand for, then its very hard to hit the right spot with your brand. But now we can get down to the fun stuff. Creating the look and feel of

Your logo is not your brand. Your brand is actually about much more than just a logo. It’s about all the visible and even invisible elements around the interactions with your company.

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Sarah Lawrey